Sponsoring and charity
Communication platform «Sponsoring»
The LLB Group's concept of addressing clients, business partners and staff outside of work is a key strategic brand management factor. Advances in technology in the banking business and more intense competition mean that clear positioning through sponsoring is becoming increasingly important. Our mission statement is: «We take care of each client. At home and around the world. Personally, as partners, committed and competent.» Our communication targets are aligned with our brand's key themes: «We are partners around the world. We are partners in performance. We are partners in success.»
As a universal bank we take our social responsibility very seriously and sponsor public events. We support social and ecological projects as well as the sustainable health promotion of people living in Liechtenstein. Sports sponsorship is just as much a part of our corporate philosophy as our commitment to culture and education. Maintaining a balance between client service and social responsibility is important for us. By foregrounding project sponsorship as support we underscore the principle that each project retains its independence regarding content and organisation.
In 2011, the Liechtensteinische Landesbank invested CHF 960'000.– in projects in Liechtenstein, and Bank Linth invested CHF 650'000.– in projects in Switzerland. This is quite apart from the long tradition within our Group of making donations. In this way, LLB has supported charitable and social organisations for more than 30 years. In 2011, the range of beneficiaries encompassed 19 charitable institutions.
For eight years LLB (Switzerland) Ltd. has been offering its customers the opportunity of doing good and being socially active. The Bank waives 30 percent of its brokerage and administration fees on the portfolios that are administered by the Charity Desk. Our clients decide which charitable foundations and organisations to support with their donations.
One example of aid to promote self-help is the Girls' Basic Productivity Training Center, Thotlapalli, in the Kadapa Region in India. It is a project of the Village Reconstruction Organisation VRO Switzerland, Basel, which for three years received a payment of CHF 60'000.– from a foundation.
In 2011, LLB (Switzerland) supported the following institutions: