Brand and sponsoring

The brand «Liechtensteinische Landesbank» connects us with our clients and within our Group of companies. Our images tell stories from an interesting country – our country. Our brand characterizes us as a reliable partner with a convincing performance worldwide. In 2011, we supplemented our brand with a logo. For a whole year – the year of our 150th anniversary.

Brand components

The world in which we operate is the real world filled with real people. For that reason we are a bank where people listen, find solutions and advise. As the Landesbank we are partners of the Principality of Liechtenstein and its inhabitants, serving private clients, corporate clients and private banking clients. At the same time, we are growing in Switzerland and expanding into new markets worldwide. We stand for commitment, loyalty and trust. We act for the long term and remain consciously true to our conservative values. We provide security in order to make progress possible – for generations to come.

The design of our brand is therefore classic and modern. The clear geometry of the logo stands for security and stability. The angles projecting beyond the basic shape symbolize our openness. The colour green signals our origin, and the red square core stands for our focus on what is essential and our partners.

In a brand rating survey conducted by the Swiss economic journal «Bilanz» the brand is valued at CHF 301 million. The Liechtensteinische Landesbank therefore ranks tenth among the most valuable Swiss banking brands. The brand is known by everyone in Liechtenstein, and in eastern Switzerland as far as Lake Zurich it is steadily growing in stature. In addition, the Group operates two further brands: Bank Linth and Jura Trust.

In 2011, the LLB Group invested in a modern, interactive Internet presentation that facilitates internal and external communication. Such an overview provides orientation. This is also true for the revised brand profile of our subsidiary Bank Linth with its 163-year tradition. The Bank is well on its way to becoming one of the leading banks of eastern Switzerland. As the first financial institution in Switzerland Bank Linth consistently meets its customer needs through «simplicity in bank ing». Excellent service, clearly and comprehensibly communicated, turns clients into equal partners.

Brand management

(XLS:)

 

 

 

 

 

 

 

Liechtensteinische Landesbank

 

Bank Linth

2011




Image campaign 150th anniversary
New Internet presence
Design in compliance with our brand
Geneva bank branch


Project «Profil»: «Banking made easy»
New branch offices in Erlenbach and Winterthur

Trademark protection

(XLS:)

 

 

 

 

 

 

 

Liechtensteinische Landesbank

 

Bank Linth

2011

Registered in the trademark registers of Liechtenstein Switzerland, Germany, Austria, the Benelux countries, the Czech Republic, France, Italy, Hungary, Poland, Rumania, Russia, Slovenia and Slovakia

Registered in the trademark register of Switzerland

top of page